Archives | Exercise.com Learn: Your Fitness Business Resource

Do personal trainers need insurance?

Get the Basics... It is recommended that all personal trainers, fitness trainers, and group exercise instructors are covered by a liability insurance policy. Liability insurance does not protect personal trainers from a lawsuit, but it does protect against financial...
Meet Timothy DiFrancesco, Founder of TD Athletes Edge [Interview]

Meet Timothy DiFrancesco, Founder of TD Athletes Edge [Interview]

Get the Basics... Sustainability over Intensity Healthy Lifestyle Mentality over Hardcore Boot Camp Mentality Educated Coaching over Extreme Calorie-Burning When starting your own business, you must be driven by pleasure in the work and/or the prospect of wealth;...
16 Common Gym Owner Mistakes

16 Common Gym Owner Mistakes

Get the Basics... Don’t get in over your head on overhead costs Research your geographic market, provide something that’s currently missing Focus not only on customer acquisition but also retention Implement employee development to upgrade your operation...
26 Tips to Sell Yourself as a Personal Trainer

26 Tips to Sell Yourself as a Personal Trainer

Get the Basics... Marketing your unique skills, experience, and education will help set yourself apart as a personal trainer and find new clients. You are competing with a number of other fitness professionals, so you have to make yourself stand out among the crowd....
Meet John Wolf, Chief Fitness Officer at Onnit [Interview]

Meet John Wolf, Chief Fitness Officer at Onnit [Interview]

Get the Basics... Exercise for Optimization Exercise for Inspiration Exercise for Human Interaction Open Architecture Fitness Finding the proper motivation to start and finish a workout can be difficult, cant’ it? Choosing to take the plunge and start your own...