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What percentage of gym memberships go unused?

What percentage of gym memberships go unused?

Get the Basics... Up to 67 percent of gym memberships go completely unused. Many gyms build their business model on the bet that most people will stay home. To help increase member retention, make your gym a place of community and social engagement. Every January,...
Is joining a fitness association worth the cost?

Is joining a fitness association worth the cost?

Get the Basics... Fitness associations evolved to fill the need for standardization and professionalism in the fitness industry. Membership typically gains you access to services offered by the fitness organization, while certification means your skills have been...
Do you need a degree to open a gym?

Do you need a degree to open a gym?

Get the Basics... For better or worse, you absolutely do not need to have a degree to open a gym. However, a degree will help equip you with the education you need to overcome any hurdles your new gym may face. In addition, many certifications will help boost your...
What percentage of gym memberships go unused?

Fitness Boot Camp Marketing Ideas That Work

Get the Basics... Social media and digital classes are great ways to expand your client base. Hold sessions in areas where people can see your fitness boot camp in action. Sponsor your students in races and other events to gain exposure for your fitness boot camp. You...