Get the Basics... Up to 67 percent of gym memberships go completely unused. Many gyms build their business model on the bet that most people will stay home. To help increase member retention, make your gym a place of community and social engagement. Every January,...
Get the Basics... The easiest way to find used commercial gym equipment on a national scale is by turning to the internet. Buying used commercial gym equipment locally may take a little more creativity. Remember the phrase “buyer beware” when purchasing...
Get the Basics... C-corps are complicated to set up and maintain, and they are generally meant for large companies. Before being granted an S-corp status, a business must meet a laundry list of IRS requirements. LLCs are a way for single-owners or partnerships to...
Get the Basics... Fitness associations evolved to fill the need for standardization and professionalism in the fitness industry. Membership typically gains you access to services offered by the fitness organization, while certification means your skills have been...
Get the Basics... For better or worse, you absolutely do not need to have a degree to open a gym. However, a degree will help equip you with the education you need to overcome any hurdles your new gym may face. In addition, many certifications will help boost your...
Get the Basics... Social media and digital classes are great ways to expand your client base. Hold sessions in areas where people can see your fitness boot camp in action. Sponsor your students in races and other events to gain exposure for your fitness boot camp. You...
