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How to Manage a Gym Successfully

How to Manage a Gym Successfully

Get the Basics... Ensure you have the most up to date and popular equipment Trendy classes every gym should feature Beef up your marketing skills Finding the right gym management software Happy employees make a happy gym Taking on the role of managing a gym can be a...
Should My Gym Lease or Purchase New Equipment?

Should My Gym Lease or Purchase New Equipment?

Get the Basics... Leasing options tend to offer more flexibility than purchasing. There are potential tax benefits for both purchasing and leasing. Choosing whether to purchase or lease is a decision based on the unique needs of your business. People choose which gym...

6 Tips To Create a Competitive Advantage for Your Fitness Business

Get the Basics... Having a competitive advantage is the key to business success in the fitness industry. Creating an identity visually represents your business to your customers. Client retention decreases cost and increases revenue Successful businesses normally have...
The Boutique Gym Boom

The Boutique Gym Boom

Get the Basics... Boutique gyms specialize in one of two class offerings. Sharing an experience is important for class participants. Boutique gyms share over 35% of total revenue in the fitness industry. As the fitness industry has grown, so have the needs of its...
The Evolution of Group Fitness

The Evolution of Group Fitness

Get the Basics... Group fitness classes started based on the idea of disease prevention Classes today draw roots from classes up to 50 years ago As science and research continues to evolve, so will group fitness classes Working out in a group setting seems commonplace...
20 Tips to Motivate Clients to Change Health Behaviors

20 Tips to Motivate Clients to Change Health Behaviors

Get the Basics... Personal trainers play a big role in motivating and encouraging clients to improve or change health behaviors. There are many different strategies you can use with clients to help them overcome barriers and be successful at reaching their health and...