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What is the failure rate of health and fitness businesses?

What is the failure rate of health and fitness businesses?

Get the Basics... According to the IHRSA, 81 percent of health and fitness studios fail within their first year. A gym is still a business and must be treated as such if it is to succeed. The surest way to set your new gym up for failure is to open it before you know...

Why Professional Development Is Important for Fitness Professionals

Get the Basics... Not only is CPD often required for personal trainers to maintain their certification, but it also helps them keep up with the industry. CPD can boost your career by helping you stand out from the crowd with additional specialties and credentials. CPD...

Why do gyms fail? (3 Common Pitfalls to Avoid)

Get the Basics... Make arrangements for working capital well before your gym opens. Work ON your fitness business, not IN your fitness business. Marketing your gym won’t work without memorable branding. Why do gyms fail? No one opens a gym expecting it to be...