Get the Basics... The best marketing is under the radar — client success stories, sharing achievements, etc. Go out of your way to be helpful. We talked about how to make “Invisible Marketing” work for Exercise.com during our team meeting. This type of marketing may...
Get the Basics... Have you ever thought about why some people are more successful than others? You must work from the inside out to answer the why and build a community. Answer the why, and you’ll find people who share your beliefs, values, and priorities and will buy...
Get the Basics... Personal trainers can work part-time or full-time. Working for someone or being self-employed contributes to decisions about how many hours to work. Part-time earnings add up and could cover a lot of expenses. Personal training can be a rewarding...
Get the Basics... As an independent contractor, you are the boss. Having the appropriate certification is important. You will need to register your business name with your state government. Most fitness enthusiasts will agree that becoming a personal trainer is...
Get the Basics... Being too busy kills creativity. Try putting down your smartphone to just think. In our last team meeting, we talked about the #1 roadblock to creative thinking: being too busy. If you are constantly jumping from one challenging problem to the next,...
Get the Basics... Personal trainers may or may not be required to carry insurance when training people at gyms or other locations. Purchasing insurance policies to cover personal training business-related losses is generally advisable. Low-cost insurance could prevent...
