Mike Stella is a powerful example of perseverance and resilience. He was born with cerebral palsy and was supposed to live life from a wheelchair, yet here he is — a Certified Strength and Conditioning Specialist (among other certifications) who can stand, walk, run,...
Get the Basics... You have to keep planting seeds into your business to reap a bountiful harvest. You can’t change the past, but you can change the effort you put into the future harvest. Our team meeting topic for this week was the timeless principles of...
Get the Basics... Blue oceans involve exploring unchartered market space. Have you thought about the blue ocean in the fitness industry? In our team meeting this week, we dug a little bit deeper into W. Chan Kim’s “Blue Ocean” strategy, which involves uncovering...
Get the Basics... Keep your clients motivated by focusing on their short-term victories as opposed to long-term goals. Never make hyperinflated promises that will end in disappointment. When engaging with clients, always be yourself. When you start training with a new...
Get the Basics... If you transform your garage into a fitness space, it doesn’t have to be expensive. Having a plan and staying organized will keep this space functional for years. Don’t hesitate to get your hands dirty with DIY projects. If a long commute and...
Get the Basics... Choosing a personal trainer is not a one-size-fits-all solution. Make a list of what you need and what you would like to have when meeting with prospective trainers. Don’t be afraid to ask for references. There’s no denying that working out...
