business tips | Exercise.com Learn: Your Fitness Business Resource

Independent Contracting for Personal Trainers: A Guide

Get the Basics... As an independent contractor, you are the boss. Having the appropriate certification is important. You will need to register your business name with your state government. Most fitness enthusiasts will agree that becoming a personal trainer is...
The #1 Roadblock to Creativity

The #1 Roadblock to Creativity

Get the Basics... Being too busy kills creativity. Try putting down your smartphone to just think. In our last team meeting, we talked about the #1 roadblock to creative thinking: being too busy. If you are constantly jumping from one challenging problem to the next,...
The Law of the Harvest

The Law of the Harvest

Get the Basics... You have to keep planting seeds into your business to reap a bountiful harvest. You can’t change the past, but you can change the effort you put into the future harvest. Our team meeting topic for this week was the timeless principles of...
The Blue Ocean Strategy

The Blue Ocean Strategy

Get the Basics... Blue oceans involve exploring unchartered market space. Have you thought about the blue ocean in the fitness industry? In our team meeting this week, we dug a little bit deeper into W. Chan Kim’s “Blue Ocean” strategy, which involves uncovering...